News Releases


What is your "Toka"?

By its colloquial tag, toka means "share", "role", or "part" in accomplishing a task to be made by a group of people. Thus, the Toka Toka Para sa Malinis na Ilog Movement was created to encourage everyone to pledge and take part in the drive to revive our rivers and bring back their old glory.

In brief, Toka-Toka was launched by the Manila Water on May 21, 2012 and is the first and only environmental movement in the country which advocates proper management of used water to revive rivers and waterways. Since its launching, Toka-Toka has geared up their movement by bridging solidarity among Local Government Units (LGUs), Government Agencies, and Private Sectors.

The Manila Water is part of the overwhelming undertaking of reviving the major waterways in Metro Manila through focused interventions in the three major river systems – Marikina, Pasig, and San Juan Rivers. Together with its founding partners, Asian Development Bank, and ABS-CBN Foundation, the Toka-Toka Movement raised the awareness and promoted the drive to LGUs within Metro Manila and the neighboring Rizal towns like Cainta, Antipolo, San Mateo, Rodriguez (formerly known as Montalban), and Angono.

Through reading materials and infomercials provided by the ABS-CBN Foundation and Asian Development Bank in 2012, the movement has sparked awareness on the hard truth about our polluted waterways and its impact on public health and safety. It has also promoted the practice of four (4) simple and ownable acts in our homes and communities, namely; (1) Regular cleaning and desludging of septic tanks every five years, (2) Connecting homes to Manila Water's sewer lines which includes the operation and maintenance of sewer pipelines which collect used water, and Sewage Treatment Plants that treat used waters before returning it safely into water bodies, (3) Proper waste segregation and disposal, and (4) Participating in Manila Water's Projects in raising awareness on the proper management of used water and rivers. Manila Water believes that through this movement and these four easy and simple acts, everyone will soon be part of the drive to clean our rivers and environment.

And just this year, the Manila Water has gained yet another partner in this undertaking as the National Housing Authority pledged to help sustain the campaign. Jeric Sevilla, Manila Water Officer-in-Charge for Corporate Strategic Affairs and concurrent head of the Corporate Communications Department said that the partnership with NHA would help not only in raising awareness on the issue of used water management but also on the dire effects of urbanization, overpopulation, and climate change on water resources.

Atty. Chito M. Cruz, NHA General Manager, lauded the East Zone concessionaire's pioneering initiative on used water management, as this will greatly complement the Agency's efforts in providing basic services to its relocation and resettlement sites. Atty. Cruz also called on the members of the Agency's executive team to lead efforts in supporting any of the four Tokas or commitments.

Just as how vital water is to our lives, this movement is also a vital obligation for every individual. The shared responsibility in protecting our rivers and waterways is the focal message of the movement, because with clean water comes healthy communities and clean environment.